Caritas Day & an invitation to guest blog

Last year, I experienced my first Caritas Day here at Mount Saint Vincent University. It is a day when classes are set aside and the spirit of giving selflessly is embraced. My thoughts are that first experience were captured in the post 'When the Sisters schooled the Prof'

I am honoured this year to have been invited by Dr. Ramona Lumpkin, President of Mount Saint Vincent University, to write a guest blog for 'A View from the Mount' about Caritas Day and the importance of being socially engaged with your community.

Please take a minute to connect through and read about our traditions. Don't forget to leave a comment too!

The Power of "Thank You"

The other day I came home and found a card on my wife’s desk. Before you think that I was snooping, the corner of her desk is normally where she puts the family mail. When I looked to see who the card was from, I found that it was a thank you note from our new dentist. The office staff had all signed a card thanking my wife for recommending me to the clinic.

A little odd you might think. Isn’t it natural that when one person in a family finds a good service, the rest of the family uses that same service provider? Isn’t it...obvious?

No. It’s not obvious. I have the ability to choose for myself who to go do, and this dentist’s office understands that fact. If my wife and I end up in the same place, our kids will likely go there. If we are happy with the service, we’ll stay, talk about it, even recommend more people.

Our local dentist’s office understands the power of ‘thank you’, of moving away from an assumption of satisfaction, from an email or voice message. They took the time to sign a card and say it personally. They invested a little bit of themselves into the relationship.

Over the last three weeks, I’ve received a few hand-written cards of thanks. I keep each one and display time in my office like Christmas cards. To me, the senders of these cards understand the need to get back to the basics of human relationships. For that, I celebrate their actions and their tokens.

How do you like to be thanked? How important is this human touch in your world? Let me know in the comments. 

Sharing stories & expanding communities

Back in August, I started to engage in a few conversations about guest blogging.

Having a relatively short blogging history IMHO (under 40 blogs to date), the idea of contributing to another person's blog was exciting. I could think about the messages that I wanted to share in other places, the tone that I wanted to convey and work on different topics.

At the time that I wrote this post, I had been to Shakespeare by the Sea here in Halifax, Nova Scotia. They do a fantastic job putting on outdoor theatre and working with the audience that I was inspired to draw some links between live theatre and customer service (not a huge stretch, I know).

After I wrote and submitted it, I started to think about what it meant to share content on other blogs - taking my material to the home field of other people. It struck me that this type of sharing and engaging was exactly why I jumped into social media. To share my stories with others while I worked through them myself. To interact and engage with both like-minded and other-minded people. And to expand my community in the process. My new community now includes Daniel Sharkov, a 17 year old blogger that's expanded my education about blogging, sharing and the development of an online network.

Without a doubt, I'll be taking up more guest blogging opportunities. It was great fun. I guess I can also continue to be comfortable with my blog title "The Education of a Prof". I'm still learning.

Leave it better than we found it

Anyone who is a parent understands that there are days (weeks, months...insert the timeline appropriate to you) where you feel that you are just talking into the air and your kids just aren’t listening. It doesn’t seem that anything you say or do is connecting. It can be frustrating; you never know if you’re making a difference. It’s not dissimilar to the feelings we can have at work with our students or customers. How much of what we are trying to communicate are they getting? It appears sometimes that they aren’t completely engaged – is our message wasted?

Fortunately, we get reminded every now and again about the impact we can have on those around us.

I’ve been away from home travelling on a 4 day trip. The main way that I get updated on the boys is through text messaging from my wife. Sadly, I miss a lot of the little things – their goofy games and imagination, as well as the dramatic intrigue that tends to develop between two brothers. The other afternoon, I received this message.

`Your son is picking up napkins off all the tables, because `Daddy said to leave it better than we found it.”

One simple text and I melted. I felt pride as I read this message, thrilled that my 5 year old could clearly explain why he was helping to clean up tables in the food court at the shopping mall.

As I think of this, I’m struck by two lessons.

First, we need to always be aware of the influence we can have on other people. Sometimes, our messages can have instant reactions; however, often our communications, actions and words have long standing influences that don’t immediately manifest themselves. Trust that those around you are paying attention to both what you say and what you do.

Second, shouldn’t we always be striving to leave things better than we found them? Why shouldn’t we pick up that napkin someone left behind? Sure, it’s not ‘our job’, but if we have the power to make things better with such a minimal action, why shouldn’t we help out. More than objects, wouldn’t it be fantastic if we could leave people feeling better than when we found them through acts of kindness and compassion?

Pure idealism? More than likely.

But when my 5 year old is diligently picking up napkins to leave the food court better than how he found it, I think it’s time to strive for a more idealistic world. Because in that moment, he became the teacher.

Don’t forget the ‘social’ in social media

Back in my early days at university, I knew a guy on a quest. He would go out every weekend to the clubs. He was brutally honest about his end game – he wanted to ‘pick up’. (One day my kids might read this; I’d rather explain the concept of ‘pick up’ over some of the other terms.) His technique was always the same: walk up to his first potential target, make introductions, ask if she was interested in his ‘sale’, duck, control the damage, move on to the next girl. 



When asked why he used such an incredibly aggressive approach, he would always reply that if he asked enough people, he would generally find one person who would say yes. To him - this meant success.



"Let's try listening!"



However, the metrics of his actions were always lost on him. Horrible success rate! Terrible conversion! Too much talking and absolutely no listening.

But much more important: How many people did he leave insulted and offended in his wake? And how many of these people talked to others about him? His reputation as a weasel (sometimes ridiculously classified as a ‘player’) was solidified quickly and lasted an incredibly long time.

In the social environment, he was less interested in engagement and more interested in closing the deal…a deal…ANY deal!

This story jumped into my head today as I was scanning my twitter feeds. I noticed a bunch of tweets directed right to me from people I have not yet spoken to or engaged with. Many of them wanted me to go to their Facebook page, their webpage, read their business model, or look at their Amazon book.

I’ve just met them in a social media universe, and there is nothing social happening. Twitter and other such online tools are social in nature. Whether you’re communicating, collaborating or putting out multimedia, it’s all primarily social. You share with me, I share with you. We get to know each other over time. Within our first 50 tweets, the odds that I’ll look at your twitpic of a rain puddle or a cute puppy are exponentially higher than the chances I’ll like anything on your FB page.

I’m relatively new to the twitterverse (@williamcmurray), having been there about 5 months. I have 300+ followers, made 1700 total tweets with an average of 11 a day, and I’m following nearly 500 people. However, following some early advice from Scott Stratten (@unmarketing), I’m maintaining a reply / retweet percentage of over 70%. Seven out of every 10 tweets I make are either engaging in a conversation with someone or sharing content that I think is cool. My community is slowly growing at a manageable pace, equal to the amount of time I spend engaging.

To my friends in social media, both today and tomorrow, let’s make a pact. We’ll keep listening, continue to engage, commit to interacting with each other, and agree to stay real. And no, you won’t need to sign up for my newsletter to do that.

When the voices of tomorrow speak today.

 In 1989, during my first year of undergraduate education, I paid $1,100 for the year of school. Yup - for the whole year! Two semesters of school. Eight months. Ten courses.

Today, that cost is approximately $1,110. Per course. In 21 years, the price of post secondary education has gone up over 10 fold.

Metro News

I'm no expert, but it seems to me that this has been a rather large increase over the last two decades. Sure, everything has increased; the average wage has gone up, the cost of gas has jumped, even a can of Classic Coke (not new Coke - don't get me started on that) has increased. But none of these items have gone up 1000% in the past 20 years, have they? We don't put a ten dollar bill into the pop machine today and didn't pay workers a minimum wage of $0.96 in 1989.

So when I saw the students of Nova Scotia stand up and have their voices heard in a peaceful protest on February 2nd, I was nothing but proud. Here in Nova Scotia, our Premier has raised the cap on provincial tuition to 3%, up from the former increase of ... right - nothing. To compliment this increase, he has served our post secondary institutions with a 4% decrease in funding. Welcome to the second decade of the 21st century and a 'social' government.

If you're a fan of ice cream cones, this in analogous to getting less ice cream on top of a crappier cone. Plus a kick to the knee cap.

When we decide that budgets need to be tightened, why is it that we target those who are eating the least at the table first? Today, our students are saddled with personal debt. Parents, if they can, are having a tougher time supporting their kids to get an education. So, in debt they become, to the average tune of $28,000, with the greatest burden of debt falling to students in the Maritimes.

Nova Scotia is Canada's Education Province. We have 11 universities and 13 community college campuses. Students from our province can confidently remain in their home to earn an outstanding education; students from across Canada and around the globe flock to our schools. Instead of embracing the social values of an education for all, our most socialist government party has decided to turn capitalistic. This is something that frustrates me.

However, over two thousand students here in Halifax decided to take to the streets on Feb 2nd's Day of Action to have their voices heard. They marched in the middle of a snow storm strong enough to close the very schools they attend. They marched in the middle of the downtown streets in which their annual investment of tuition, books and recreational capital flows. They marched in the middle of the day, peacefully expressing their disgust at a tuition increase that serves political gains over provincial growth. They claimed their voice in a process that often moves around them without speaking with them.

My livelihood is made from teaching these young voices. I work with them everyday. And I am thrilled every time they take action, using their voices and intellect to stand up for their opinions and beliefs. They are the leaders of tomorrow. They are strong, smart and stellar, deserving the best that we have to offer. When they stand tall in one voice under one cause, all of those negative whispers of an apathetic generation are rightfully brushed aside.



Putting financial barriers in their path is not the way. They know it, we know it. Could someone tell our government? Better yet, we must encourage our non-apathetic youth to tell them in the next election. For the most powerful tool to bring in a government that supports funding education is through votes.

Politicians understand the marketplace. Show them that the demand is there and they will no doubt supply you with what you desire. They have the ultimate job in customer satisfaction and popularity. They know it and we know it.

From what I see, it's time to start shopping around. But that's just my two cents.

WCM

Superbowl commercials - the proud, the creative, the efficient.

Like many folks, I'm watching the Superbowl tonight.

OK, to be technical, I 'will' be watching the Superbowl just as soon as I'm done this post...no rush or anything.

And like millions of people, I enjoy the game but LOVE the commercials (thanks goes out to @tonyrobbins and his tweet today). Tomorrow morning, we will all gather around at our respective offices or in our social media worlds (or tweeting about it right this second like @garyvee!) critiquing the creative investments that are the annual Superbowl ads.

Cost for a 30 second commercial during the Superbowl

An investment it is too. The average cost for a 30 second spot is somewhere around $2.5 million US dollars. (It costs less in Canadian dollars right now because of our strong dollar, but on the flip side we don't get to see them live.) This investment makes those companies advertising during the Superbowl part of an elite club who can gather together incredible sums of money for promotion. The costs work out roughly to $83,333 per second!

When I bring this up to my students, or cab drivers, or random strangers waiting in the bank machine line up, the comments quickly shift to the ridiculous amount of money spend on advertising. Who in their right mind would spend $83,000+ per second on one commercial. There is no possible way to get your return on investment!

Hold the phone. Let's do the math here. Sure, it costs $83,000+ per second, but this also translates into $0.03 per customer view per commercial, or $0.001 per second of viewing time. It's the Superbowl - people will pee through the game and miss a play before they miss a commercial. (How many of us still kick ourselves for blinking during Janet Jackson's infamous wardrobe malfunction?)

It is estimated that over 90 million people will be tuned into the Superbowl at any given moment; not watching the games, but TUNED in at any given moment. There is no other time of year in which one advertisement can gain such incredible buzz. Just ask Reebok's 2003 commercial with Terry Tate or Snicker's 2009 advertisement with Betty White (and Abe Vigoda!) On YouTube alone, they have been viewed 8,296,444 and 3,072,625 times respectively, after the Superbowl was over.

So, for all of you watching the game tonight, grab some chips and a cold beverage, root for your favourite team, and remember that we are part of an annual tradition which transcends a simple match up between two massive forces on the gridiron. We are at THE buzz moment for the advertisement world tonight.

Let the elite entertain us for one night =)

WCM

When in Canada, strap on your skates

When January arrives in the Maritimes, she is followed with the predictable icy weather and snow storms of winter; these are our annual gifts from Mother Nature. Sure, we make a pastime complaining about it with our daily doses of "Is it cold enough for ya?" and "At least you don't need to shovel rain..." when in line waiting for our double-double at Timmies.

But as Canadians, complaining about the weather is tantamount to a birth right. We will not allow anyone else to out-gripe us when it comes to the weather.

I have no doubt that when Samuel de Champlain experienced his first winter on the tiny isle of Saint Croix, a smart-ass teenager from the Passamaquoddy band yelled over a rich-sounding phrase in their native tongue that loosely translated to, "Is it cold enough for ya?"

Yet, in the great words of Rick Mercer, "This is Canada. We have winter. Life sucks. Get a toque and embrace it.” This is where the rubber meet the road. We complain about winter, then embrace the deep freeze for skiing, snowmobiling, sledding, and skating. We do actually suck it up, slap on our toque and embrace it.

So I’m a wee bit confused about the current discussion going on in our fair city of Halifax. In less than 10 days, the 2011 Canada Games begin in Halifax, and where the Games go, so goes infrastructure money. Built on the Halifax Common, we now have the Canada Games Oval, an outdoor ice rink designed for athletic competition. It is big – larger than 3 full NHL skating rinks, and has been open to the public for at least the last five weeks. FREE. Skating lessons provided every Saturday morning for up to 500 people. FREE. Daily bookings for school programs. FREE. Did I mention the free helmet rentals?

The discussion right now is whether or not to keep the Oval, rebuilding it every winter. There is a vocal opposition that stands against the idea, mostly based on costs. Estimates are that the Oval will cost $250,000 every year to rebuild and maintain, money that the opposition sees coming from their tax dollars. Not my tax dollars they say, not for something so trivial.

On the other side of the fence is a growing movement to save the Oval. You see, people are using the Oval in huge numbers, enjoying a skate outside, spending time with and within their community. Doctors have come out in support of the Oval as yet one more way in which people can stay active, especially during the winter months. And just last Tuesday, the “Save the Oval” Association presented a petition signed by over 9,000 people to the HRM Council. They have people lined up to support it, people willing to pay.

No one assumes the free skating will continue. It’s a tool to gain support and build excitement for the Games. So, some quick math is in order. To skate at a rink in the HRM costs approx. $3 per per or $8 per family. Assuming that just those 9,000 people used the Oval next year, say twice a month, that would total about 63,000 visits. At $3 per visit, this generates $189,000. Ok, we’re getting pretty close to cost recovery.

But wait, wherever 60+ thousand people go, so will follow industry. Concessions will absolutely pay to rent space; hot chocolate and those fantastic pastries (that look just like the tail of Canada’s national animal) are huge sellers when skating; just ask the vendors on the Rideau Canal. Coffee, the fair trade variety that my fellow Haligonians sip with great pleasure, and an organic snack would also be a huge hit!

Then there are the major players, whom I’ll refer to as the ‘Big ‘Blades’. The 1990 World Figure Skating Championships Legacy Fund wants to donate $100,000 to the fund over a series of years, no strings attached. Good Life Fitness has already volleyed the amount of $200,000 for the naming rights.
Once the people have actively demonstrated a demand, we won’t need government funding, just the space and vocal support for a healthy community hub. Think of the possibilities – sporting events that bring in sports tourism, or perhaps a Halifax New Years celebration that begins at the Oval and ends at City Hall.

Last Saturday, I looked out my kitchen window, watching kids and adults skate on our neighbourhood pond. Little ones were learning to hold themselves up on single blades; bigger ones were moving with the grace that skaters gain with years of experience. Everyone was sharing the unspoken joy of the community, out together in the cold, getting in the last few minutes before the sun dropped to bed for the night. As I watched for a moment, I realized that it was the infomercial for the Oval. Community, gathering, and happiness.

We cannot fight this joy of community and winter activity. We’re Canadian – it’s also part of our birth right.