|"Let's try listening!"|
But much more important: How many people did he leave insulted and offended in his wake? And how many of these people talked to others about him? His reputation as a weasel (sometimes ridiculously classified as a ‘player’) was solidified quickly and lasted an incredibly long time.
In the social environment, he was less interested in engagement and more interested in closing the deal…a deal…ANY deal!
This story jumped into my head today as I was scanning my twitter feeds. I noticed a bunch of tweets directed right to me from people I have not yet spoken to or engaged with. Many of them wanted me to go to their Facebook page, their webpage, read their business model, or look at their Amazon book.
I’m relatively new to the twitterverse (@williamcmurray), having been there about 5 months. I have 300+ followers, made 1700 total tweets with an average of 11 a day, and I’m following nearly 500 people. However, following some early advice from Scott Stratten (@unmarketing), I’m maintaining a reply / retweet percentage of over 70%. Seven out of every 10 tweets I make are either engaging in a conversation with someone or sharing content that I think is cool. My community is slowly growing at a manageable pace, equal to the amount of time I spend engaging.
To my friends in social media, both today and tomorrow, let’s make a pact. We’ll keep listening, continue to engage, commit to interacting with each other, and agree to stay real. And no, you won’t need to sign up for my newsletter to do that.