Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Monday, September 12, 2011

Sept 11, 2011: Mixed Feelings and Media Myopia

I’m having a very mixed reaction to the last few days.

Ten years ago, I, as with so many other people, heard the news about American Airlines Flight 11 striking the north tower of the World Trade Centre in New York City. I watched on live television as United Airlines Flight 175 crashed into the south tower just a few minutes later. The events continued as American Airlines Flight 77 was flown into the Pentagon while United Airlines Flight 93 was forced to crash land in a field in Pennsylvania. I can tell you where I was at each of those moments.

On that day, and many that followed, we watched first responders demonstrate incredible acts of heroism, running towards a scene everyone else wanted to be far away from. People outside the affected areas helped the best they could and in whatever way they could; 40 planes were accepted by Halifax International Airport, Vancouver International received over 8,500 diverted passengers while Gander International Airport accepted 39 rerouted planes, causing the population of Gander to swell by over 65% in hours.

Ten years later, the heroes should be celebrated and the dead remembered. Families and communities should come together, stand together, grieve and reflect together. Those who lost their lives were victims of an unimaginable event. Those who stepped up to help were heroic precisely because they jumped forward into action despite the inconceivable events transpiring.

Unimaginable. Inconceivable. The events of 9/11 were so large, so dramatically impactful, that they have become rooted as a chapter in the American story. Tragedy and triumph.

This I understand. Yet mixed feelings have surfaced again. Not around the magnitude of the attack or the tragedy of loss.

Mixed feelings come from the overwhelming rhetoric and coverage around this anniversary. Vice President Biden talked today about ‘a 9/11 generation of warriors’ galvanized around the event to fight back. News organizations like Fox News, CNN and MSNBC, as well as our own CBC, have filled hours with footage of the attacks and follow up interviews with family members speaking 10 years later.

When I woke up this morning, the U.S. East Coast media was into full coverage. At 6:23 a.m. EST.

Why are feelings mixed?

On September 11, 2001, 2,977 victims lost their lives in a tragic, unpredictable, horrific terrorist attack. Lives were senselessly ended and no one saw it coming. Three thousand, six hundred and fifty two days later, all major news networks devoted significant portions of their day to the various ceremonies. President Obama made numerous speeches in New York and Washington. Former Presidents Bush and Clinton spoke in Pennsylvania. At Ground Zero, the name of each victim was read aloud. Ten years later, all attention was brought to bear on one event, one randomly terrible event.

If something could have been done to stop it, to change the course of events, to advert this tragedy, we would all have stepped up, right? There is no way that a civilized society would have let this many people die if there was something in their power to stop it? Of course not.

Before I go to sleep tonight, here are a few other events of note:
  • 2,740 kids died from malaria. Most lacked the simple protection of a mosquito net.
  • 6, 027 people were newly infected with HIV.
  • 9,795 people died from water-related disease because they don’t have access to clean drinking water.
  • 25,000+ died from starvation or hunger-related issues.

All of these deaths occurred today. That’s right – today. The same number of people died yesterday, the day before and each day before.  By rough count, that’s 13,700,275 deaths in the last 12 months around basic food and water needs, as well as a disease few in advanced countries ever encounter.

We know how to clean water and make it safe to drink. We know how to grow food and how to protect people from disease. But we haven’t yet taken action. The numbers continue to rise. Many people are simply unaware. Did you hear the name of one child who died from malaria mentioned on the news today? Me neither. Perhaps there just wasn’t room in the 24 hour news cycle.

‘Tragedy’ is when a disastrous event happens, and 9/11 was indeed a tragedy. When disastrous events continue to happen daily and we do little about it, well, that is simply ‘tragic’.

Sunday, February 6, 2011

Superbowl commercials - the proud, the creative, the efficient.

Like many folks, I'm watching the Superbowl tonight.

OK, to be technical, I 'will' be watching the Superbowl just as soon as I'm done this post...no rush or anything.

And like millions of people, I enjoy the game but LOVE the commercials (thanks goes out to @tonyrobbins and his tweet today). Tomorrow morning, we will all gather around at our respective offices or in our social media worlds (or tweeting about it right this second like @garyvee!) critiquing the creative investments that are the annual Superbowl ads.

File:Superbowl-advertising-30sec-1967-2010.png
Cost for a 30 second commercial during the Superbowl
An investment it is too. The average cost for a 30 second spot is somewhere around $2.5 million US dollars. (It costs less in Canadian dollars right now because of our strong dollar, but on the flip side we don't get to see them live.) This investment makes those companies advertising during the Superbowl part of an elite club who can gather together incredible sums of money for promotion. The costs work out roughly to $83,333 per second!

When I bring this up to my students, or cab drivers, or random strangers waiting in the bank machine line up, the comments quickly shift to the ridiculous amount of money spend on advertising. Who in their right mind would spend $83,000+ per second on one commercial. There is no possible way to get your return on investment!

Hold the phone. Let's do the math here. Sure, it costs $83,000+ per second, but this also translates into $0.03 per customer view per commercial, or $0.001 per second of viewing time. It's the Superbowl - people will pee through the game and miss a play before they miss a commercial. (How many of us still kick ourselves for blinking during Janet Jackson's infamous wardrobe malfunction?)

It is estimated that over 90 million people will be tuned into the Superbowl at any given moment; not watching the games, but TUNED in at any given moment. There is no other time of year in which one advertisement can gain such incredible buzz. Just ask Reebok's 2003 commercial with Terry Tate or Snicker's 2009 advertisement with Betty White (and Abe Vigoda!) On YouTube alone, they have been viewed 8,296,444 and 3,072,625 times respectively, after the Superbowl was over.

So, for all of you watching the game tonight, grab some chips and a cold beverage, root for your favourite team, and remember that we are part of an annual tradition which transcends a simple match up between two massive forces on the gridiron. We are at THE buzz moment for the advertisement world tonight.

Let the elite entertain us for one night =)

WCM

Wednesday, January 19, 2011

Time Management and TV

Man, I was busy today.

But so many people can say the same thing, so to write a blog about being busy seems odd. Thus, my next blog will be about time management. Today, we talk about TV.

Mental note folks – whenever someone asks if you would like to be on TV, radio or any other form of media, you say “Yes Please”. Today was just my normal day of busy with a topping of crazy. Then, at midday, I was asked if I could help the regional news with a story. I hummed for a couple of seconds and then said “Yup!”

First of all, sitting down with the local news outlets (thanks CTV Atlantic News and Steve Murphy) can never hurt. I really, truly believe that we need more perspectives on tourism and service. As such, should someone come knocking on the door, you answer. I will be that voice if asked. Every single time.

Secondly, I have already said that I want to build a tourism/service brand here. TV can never hurt. I’m going to take every single opportunity to speak about these issues, whether it’s my topic of choice or another's.

Finally, it doesn’t matter how busy you are; there are regional service tasks that deserve your time. That is why I’ll be up at 5:30 am tomorrow grading papers and prepping classwork. There was a timely question that they asked my help to answer. I said yes. One day, I will need some timely news coverage and have no doubt that "what goes around, comes around." I’ll give 10 times for each one I draw out.

Now, how do I manage tomorrow. Some of today has spilled over somewhat.

But that, as Hammy Hamster would say, is another story. Right now, I need some sleep.